PHOTOSHOP. MAY 2016.

Written shortly afterward

LOGO

Yes, it took half a year for me to finally get around to it, I admit, but I have finally finished the logo for my mother’s blog, KaSaInteriors. I primarily procrastinated because I wasn’t perfectly happy with what we had planned out… it was a cool idea, sure, but the triangle of the roof and the circle of the globe simply didn’t seem to match up for me.

BRIEF (from mother)

  • Interior design company (hence the roof)

  • Tagline: “Out of the Country, Out of the Box”

  • Global firm – must represent that

  • Colours: blue for reliability? Must also be artsy

PROCESS

Above you can see a couple of concept sketches (my mom actually has a considerably nicer set of concepts that she did for the original logo, but I can’t find her sketchbook at the moment, hence the post-it). The second, pink post-it was done earlier this morning while at breakfast, having been guilt-tripped into doing it on the counts of being unreliable. Not having done this logo was her trump card. Left no other choice, I began to sketch out designs, trying to find a more sophisticated balance between the circle and the triangle of the roof.

It struck me at some point that I could turn the roof into a “K”, for KaSaInteriors, which was much more elegant. I preferred it for second reason, too: the fact that the globe was not constrained to huddling beneath the roof like it was scared of coming out represented the KaSaInteriors motto, “Out of the Country, Out of the Box” considerably better, in my opinion.

To the left is the finalised icon. I ultimately got rid of the original chimney per my mother's wishes: it would look more minimalistic if it weren’t there. In order to suggest the artsy aspect of our family/my mother's company I gave the globe a subtle watercolour texture.

STATIONERY

But what good is a logo without anything to put it on? So I made up a business card (my mother had a strict to-do list) to match.

The last thing I did was whip up a letterhead, but, aside from the learning experience I got out of making it (I didn’t actually know what a letterhead was before I started, let alone what kind of information to put in it, and learnt a lot about Microsoft Word while I was at it...) there was not much actual design involved.

All said and done, it was a very fun and fulfilling project.